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Our vision on what we do

We are thrilled to be at a new chapter in advertising; one where brands create stories that genuinely enriches people's lives rather than interrupt them with ad breaks from the content that they love.
At Chapter Amsterdam, we see long form branded content as the driving force for this much-needed change and we bring it to life through content such as films, documentaries, and narrative podcasts.
We work together with brands, advertising agencies, broadcasters and streamers to place the audience at the heart of our craft. In doing so, we specialize in creating stories that are socially relevant, entertaining and visually appealing.

Our core principles

To guide us on this path, we embrace the following principles:
  1. 01.

    Add value

    Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?
  2. 02.

    Be real

    New digital technologies such as generative artificial intelligence will blur the line between what is real and what is fake. We anticipate and sense a growing need for authentic, genuine, and truthful content. That is why we focus on non-fiction stories that showcase authentic individuals. Stories that reveal the joys of life, while not shying away from the struggles that inevitably arise from time to time.
  3. 03.

    Show courage

    We live in an era where society increasingly demands that brands show courage by making their stance on social issues clear. Embrace this change! Dare to speak out, show your vulnerability. It's an act of strength that will result in a deeper connection with your audience (and a stronger brand image).
  4. 04.

    Reach depth

    In these times where societal problems are substantial, and content driven by social media is becoming shorter and shorter, we see and feel a need for more in-depth, long-format content that provides context about the society in which we live, such as documentaries, films and storytelling podcasts. Let's cheer and embrace this movement, for it offers us a fantastic opportunity to have more meaningful, substantial, and long-lasting conversations with our audience. The era of superficial flashes is over; depth is the new 'cool'.

Our core principles

To guide us on this path, we embrace the following principles:
01.

Add value

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?
02.

Be real

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?
03.

Show Courage

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?
04.

Reach Depth

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?

Our core principles

To guide us on this path, we embrace the following principles:
01.

Add value

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?
02.

Be real

New digital technologies such as generative artificial intelligence will blur the line between what is real and what is fake. We anticipate and sense a growing need for authentic, genuine, and truthful content. That is why we focus on non-fiction stories that showcase authentic individuals. Stories that reveal the joys of life, while not shying away from the struggles that inevitably arise from time to time.
03.

Show courage

We live in an era where society increasingly demands that brands show courage by making their stance on social issues clear. Embrace this change! Dare to speak out, show your vulnerability. It's an act of strength that will result in a deeper connection with your audience (and a stronger brand image). 
04.

Reach depth

In these times where societal problems are substantial, and content driven by social media is becoming shorter and shorter, we see and feel a need for more in-depth, long-format content that provides context about the society in which we live, such as documentaries, films and storytelling podcasts. Let's cheer and embrace this movement, for it offers us a fantastic opportunity to have more meaningful, substantial, and long-lasting conversations with our audience. The era of superficial flashes is over; depth is the new 'cool'.

Experience

Digital Designer at XYZ
Jun 2017 - Aug 2018
Webflow developer at ABC
Aug 2018 - Apr 2021
Freelance Digital Designer
Apr 2021 - Current

Awards

Awwwards - Site of the day
OccurX
2020
FWA of the day
Formaxo
2021
CSS design awards
Everably
2021
Awwwards - Site of the day
Geta
2022
FWA of the day
Numero
2023